Week 6: Business Resources
I am expecting to find this useful in the academic library. Our business students often ask for company information. I began with Gale's Business Insights: Essentials, which is also Business-Company Resource Center. I chose a company I used to work for, LL Bean. I found the list of Maine companies useful in finding them. Potential competors would like the related companies info, although I was surprised at the list, as it did not include Land's End or Eddie Bauer, who I thought were major competitors. Suppliers would like to see what products are produced and related spending, esp. finding market share repots useful. Related topics turned out to be articles, although kind of dated? LLB is privately held, so perhaps some info is not available. I also decded to compare revenue from LLB with Land's End and Eddie Bauer and created a revenue history chart. I was amazed to see that while from 2000 to 2004 they were all reatively the same ($2 billion!) Land's End shot ahead to almost $7 billion in 2012! Wow!